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Meet the SHEROES: Mitu Samar, Founder Of Eminence

I believe that whatever I am today is because of my upbringing and the values that my parents inculcated in me. That forms the core. People, who know me well, will agree that my biggest differentiator is having a rising professional life along with an equally happy personal life. This …

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10 Questions with Mitu Samar

Welcome to our series of ’10 Questions with’ some of the most eminent thought leaders within the Marketing, Communications & PR industry. We have Mitu Samar, Founder of a boutique firm ‘Eminence’- A Reputation Advisor, Executive Presence Coach & Media Trainer and guest speaker at our free upcoming webinar on Customer …

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From disruption to transformation: PR industry faces new challenges

From experiencing disruption to undergoing transformation, the public relations industry has begun to brace up to new challenges, a survey shows. Apart from the ever-changing technology, rising expectations from corporates and rapidly evolving media trends have kept PR consultants on tenterhooks during the previous year, the survey conducted by the Public Relations Council of India (PRCI) — the national body of PR, …

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Are we exploiting our weakest link?

Recently, while coaching a senior professional on emotions management she talked about how guilty she feels when she beats her son up. She said, “Mitu, by the time I reach home, I am very exhausted. That’s when he starts demanding my attention and annoys me so badly that I end …

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Tata-Mistry Saga

A case of strategic communication moving towards crisis communication It takes years to build a reputation and seconds to destroy it. No better thought applies more aptly to the ongoing Tata Group and Mr. Cyrus Mistry saga. The brand Tata stands for “TRUST”. Having lived in Tatanagar I know that …

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Maggi Crisis – Goes beyond numbers

Sales may climb back but reputation will remain scarred Rs 320 crore loss or 10,000 trucks required destroying 27,000 tonnes of noodles – these are staggering figures people are talking about but is Maggi crisis simply a business loss to Nestle? The answer is clearly NO. What comes to our mind …

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