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From disruption to transformation: PR industry faces new challenges

From experiencing to undergoing transformation, the industry has begun to up to new challenges, a survey shows.

Apart from the ever-changing technology, rising expectations from corporates and rapidly evolving trends have kept PR consultants on tenterhooks during the previous year, the survey conducted by the Council of (PRCI) — the national body of PR, media, advertising, HR, marketing professionals — shows.

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