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Tata-Mistry Saga: Crisis in communication – Mitu Samar

It takes years to build a reputation and seconds to destroy it. No better thought applies more aptly to the ongoing Tata Group and Cyrus Mistry saga.

The brand Tata stands for “TRUST”. Having lived in Tatanagar, I know that to a great extent the brand Tata is synonymous with trust for many. Yet, one episode of public spat and unstructured communication has created a dent in the brand’s reputation.

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