A first generation entrepreneur, Mitu Samar has a proven track record in strategic communication and thought leadership posi-tioning. She is the founder of ‘Eminence’, a boutique firm with the value proposition - building brands and positioning person-alities.
She serves as an Independent Director on the boards of Times group Companies namely, Brand Equity Treaties Ltd, Junglee Pictures, Zoom Entertainment Network and Times Global Broadcasting Co. Ltd. The Group owns and manages powerful brands across media such as The Times of India, Times Now, The Economic Times etc.
Mitu is a certified leadership coach too. She actively coaches C-Suite leaders on making their presence impactful. She has also coached over 30 senior professionals in the corporate world on growth and leadership.
She is a member of CII Indian Women Network’s steering council and CII WR Task Force for Swachh Bharat campaign. She is also an active mentor under CII Western Region Women Network’s initiative- '100 hours of change'.
So far she has mentored over 150 women and young professionals on how to succeed in pro-fessional life while maintaining a healthy balance in personal life.
For her contributions in the communications space, Mitu featured in the list of ’50 Most Talent-ed Corporate Communication Leaders 2015’ by World CSR congress and re - ceived the ‘Prom-ising Business Communicator 2010’ award from the Association of Business Communicators of India (ABCI).
Before walking down the road to entrepreneurship, Mitu served as Director, Communication and Brand Management at CRISIL – a global analytical company and a subsidiary of Standard & Poor’s (S&P). In addition, she also headed the marketing and communication role of S&P in South Asia. Mitu’s professional experience includes stints with leading companies like Aditya Birla Financial Services Group, ICICI Prudential Asset Management Company & Great Eastern Shipping Company.
Mitu has pursued Masters in Economics from Mumbai University, and holds a Management degree in Business Administration from SP Jain Institute of Management & Research. She has authored several articles and research papers. She also regularly speaks at various industry forums and top-tier B-Schools.