Eminence

Uncategorized

ongc-100x80

Lessons from ONGC Fire: Build and engage brand advocates

Lessons from ONGC Fire: Build and engage brand advocates The layers of fire at ONGC’s oil and gas processing complex at Uran near Navi Mumbai on September 3, 2019, needs to be unfolded more to look at the significance of crisis management from communications perspective. While the previous article highlighted the importance of empathetic messaging, …

Lessons from ONGC Fire: Build and engage brand advocates Read More »