Eminence

Perspectives

What keeps brands alive?

What keeps brands alive? How many of you know about this salt brand that went by the name ‘Captain Cook’? It used to be famous in the early ’90s and was a strong competitor of ‘Tata salt – Desh ka namak’. Today, the brand doesn’t …

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Lessons from ONGC Fire: Build and engage brand advocates

Lessons from ONGC Fire: Build and engage brand advocates The layers of fire at ONGC’s oil and gas processing complex at Uran near Navi Mumbai on September 3, 2019, needs to be unfolded more to look at the significance of crisis management from communications perspective. While the previous article highlighted …

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Time to up your Reputation quotient?

Time to up your Reputation quotient? Oh yes! It’s a small world, as the most pertinent conversations can happen in unexpected situations. Recently, I met the CEO of a reasonably well-known company in an elevator and as most conversations begin, he happened to ask me about what I do. As it seemed like my “elevator pitch” moment, I told him …

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Lessons from the ‘Being’ Franchise on reputational wealth

Lessons from the ‘Being’ Franchise on reputational wealth After a regular day at work, I received a call from an old friend on my way back home. Since it had been long that we got a chance to connect, we started talking about life, career, …

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Are you practicing Picasso’s way?

Are you practicing Picasso’s way? Picasso lived to be 91 years old i.e. approximately a total of 33,035 days. He created his first artwork at the age of 8, but it took him close to 20 years to showcase his …

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Public Criticism – Crisis or Opportunity?

Public Criticism – Crisis or Opportunity? How we deal with criticism also decides how we are perceived as human beings. The same stands true for companies too. A company’s response to criticism or any negative development not only decides the probability of that event converting into a crisis, but also feeds into the long term...
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Reputation Building: A little goes a long way

Reputation Building: A little goes a long way I recently ordered a microwave oven for my office from Amazon. Since we were facing some challenges in the initial set up, we requested a technical demo. When the technician arrived, we started looking for a place near a plug point where he could set up the...
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With great power comes greater responsibility

With great power comes greater responsibility I was reading a research paper, which claimed that almost 50% of a company’s reputation is attributed to the CEO. The recent Nissan crisis involving ex-CEO Carlos Ghosn is a case in point. While his mysterious escape from Japan came as a shock to everyone, the crisis for Nissan...
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The Cyrus Mistry case: A beacon of hope for external leadership

The Cyrus Mistry case: A beacon of hope for external leadership Off late, the Cyrus Mistry – Tata Group case got me thinking about the plight and future of professional CEOs in family-owned companies. The NCLAT order in favour of reinstating Mistry in the Tata Group sent shockwaves across India Inc. This was the first...
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Responding to criticism the Amazon way

Responding to criticism the Amazon way Recently Amazon hosted a mega event hosted for Micro, Small and Medium Enterprises (MSMEs) to talk about the infinite possibilities MSMEs can discover when they embrace technology. In that event, Jeff Bezos announced Amazon’s USD 1 Billion investment plans in Indian small and medium businesses too. Yet, the event...
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The Ola Driver Incentive Move: Actions Speak Louder than Words

The Ola Driver Incentive Move: Actions Speak Louder than Words Ola recently revamped its pay-out structure to make incentives clear and transparent for its drivers. According to the new structure, the average take rate (commission taken by the company) is 20%, giving drivers a clear understanding of their expected revenue. After this move, there has...
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