Leveraging reputation, we empower companies and individuals rise to eminence.
We are a boutique firm with a strong, yet simple value proposition. We build, establish and protect reputation. Identifying a company’s core competencies, risks and gaps in reputation, we generate specific solutions. Apart from working with enterprises of all scales, we also offer services to individuals on their own brand positioning.
With an agile team of experienced and young professionals from diverse backgrounds like marketing, engineering, financial services, digital media, content strategy and more, we provide strategic consultancy focused on reputation.
"Like glass and fine porcelain, reputation can be fragile, even hairline cracks are impossible to conceal."
Why Reputation Matters?
92% consumers trust recommendations from other people over promotional content that comes directly from brands
20% engaged employees are more likely to improve customer relationships, with a resulting 20% increase in sales
5% increase in customer retention can lead to an increase in profits between 25% and 95%
These numbers indicate that large investments to improve Brand Experience often fail unless the companies address the little things that matter. This is where Eminence can make a difference. We help companies in identifying gaps between what their brand stands for (brand promise) and their promise delivery. We then help them bridge these gaps through simple but precise solutions.
Brand promise and communications result in recall, but it’s the promise delivery that drives sales and builds loyalty. Typically, companies focus on the former, and therefore take their eyes off the actual experience of all stakeholders: customers, employees, channel partners, investors and more. This is the single-most important reason why many high-decibel campaigns or initiatives fail the ‘ROI test’.
Eminence, with its structured approach, offers solutions through research, consultancy, training and coaching on enhancing brand experience and laying a strong bedrock upon which brand loyalty is built.